CB Pools wanted a complete digital overhaul to establish a stronger brand identity and convert website visitors into serious enquiries. 

Key challenges

• • Outdated Squarespace site lacking premium visual appeal.
  • No current SEO, paid marketing, or digital strategy in place.
  • Missed opportunities with affluent clientele conducting online research.
  • Tight deadline to launch before the pool season in May.

Our approach

Revo designed a future-proof solution that elevated the CB Pools brand while enabling easy content management and marketing scalability.

• Brand Elevation: Created a premium, bespoke design reflecting luxury and trust.
• Visual Storytelling: Integrated professional photography and video to highlight craftsmanship.
• Flexible CMS: Built on WordPress for easy content updates.
  
• Scalable Structure: Designed with future service expansion in mind

Design and Build Process

Design

The UX-focused design process began with stakeholder interviews and market analysis. Revo developed wireframes and high-fidelity prototypes that guided the user journey and emphasised a premium aesthetic. The design incorporated CB Pools’ brand values – craftsmanship, trust, and family heritage.

Build

Revo delivered a fully bespoke WordPress site with no templates. The backend was designed for ease of use, with strong performance and built-in SEO functionality. Security measures like SSL encryption and malware monitoring were included, alongside robust testing across browsers and devices

Results

The result was a sleek, scalable, and high-performing website that now serves as a powerful tool for brand building and lead generation.

• • • Transformed perception from founder-led to premium brand.
    • High-performance website ready for future SEO.
    • Simple CMS enabled the team to manage content in-house.

Next Steps

Revo will continue supporting CB Pools with a proposed monthly retainer covering SEO and content enhancements. The modular website structure also leaves room for future additions like quote calculators and booking forms, ensuring CB Pools can scale their digital presence as the business grows.